Case Studies

SynergyLabs

Brand & Marketing Strategy

Insight:

We needed to become a brand, not just a product. Consumers need product education and trust through content. Brand decisions needed to be based on data, and not just gut feeling.

Strategy:

Led go-to-market strategy for 5+ product categories. Conducted qualitative + quantitative market & consumer research for positioning, pricing, & placement within Amazon, Walmart, Chewy, Target & more.

Created brand personas, consumer journey maps, industry reports & sales enablement decks.

Collaborated cross-functionally to produce 100+ monthly assets (photo, video, ad creative, copy & more).

Outcome:

+30% sales increase in 6 months

70% organic PDP CVR (unpaid traffic)

44% overall Amazon campaign CVR; 30% paid

15M+ impressions across DSP and PPC campaigns

13 Fifty apparel

Brand Growth Through Integrated Campaigns

Insight:

Content needed to capture the story of the brand through integrated marketing. A dedicated social and content strategy were in need.

Strategy:

Developed integrated email, SMS, paid, and organic campaigns

Conducted competitive analysis, market research & social listening to inform launches

Led product content direction & creation & grew cause-based marketing initiatives

Outcome:

+300% social growth (15k → 60k+)

15–30% sales growth per new launch

30% YoY growth in customer acquisition

$25K average raised per quarterly charity campaign

GAINZ BOX

Influencer Partnerships & Social Scaling

Insight:

Content is king. Both quality and quantity needed to be mastered.

Strategy:

Managed social media calendars, content creation & strategy, monthly content briefs and influencer collaborations

Produced 5–7 partnership campaigns/month with brands like 5.11 Tactical, Ethika, LiveFit, Reign Energy & more.

Led B2B campaigns for email acquisition and CRM funnel growth

Outcome:

+80k social following growth

+20k quarterly email subscriber growth

30% average IG engagement increase

2M+ impressions monthly via paid channels

PALM BEACH TACTICAL

E-Commerce & Social Strategy

Insight:

Absence of a strong online commerce platform & dedicated marketing strategy.

Strategy:

Established D2C, website, and email strategy

Created content and monthly marketing initiatives

Ensure federal partnership & marketing compliance

Outcome:

+40% website traffic

+35% user engagement

+25% product inquiries

100+ quarterly federal client submissions