My journey began in filmmaking, where I learned how to craft compelling stories through visuals. As an intern, I realized that my curiosity stretched further—I wasn’t just passionate about producing content, but also about the marketing side, where creativity meets strategy.
Working inside fast-paced, high-growth brands taught me how to wear all the marketing hats: photographer, copywriter, email builder, ad launcher, influencer wrangler, Shopify manager, and data detective.
If it needed doing, I figured it out—and found a way to make it work better.
But here’s the thing: I’ve never worked somewhere “just for the job.” Every brand I’ve built has been connected to something that matters to me.
Marine veteran-owned fitness company – My husband was serving in the Marines at the time, so building a brand rooted in service, discipline, and health wasn’t just work—it was personal.
Pet product companies – My dogs aren’t just pets, they’re my family. Crafting products and campaigns for fellow pet lovers felt like speaking my own language.
Tactical and defense brands – Tapping into the grit, precision, and purpose behind these industries connected deeply with my respect for service and resilience.
Over 7+ years, I’ve launched products, built go-to-market strategies, optimized e-commerce, and led creative direction for brands from scrappy $1M startups to $60M+ category leaders—always integrating data, bold strategy & storytelling and backing it up with results:
70% organic CVR on Amazon
20%+ monthly sales growth
300%+ social growth
Successful product launches in various CPG categories
At my core, I build brands that feel human—and I believe the best marketing happens when your why is as strong as your how.
